Two models, one looking particularly listless, taking a ‘hit’ of a white vest made to look much like something else. The powder covered credit card adds a nice of class, don’t you think?
Sisley often create adverts that are made to shock and this does exactly that. However, I am not sure whether it’s really one of theirs or not. Although, the photo is posted on a number of blogs, I could not find a trace of it on Sisley’s official website and also the word fashion is misspelt.
UPDATE: It seems I was right to be suspicious of the following photo as it’s definitely fake. Check the comments for an official statement from the Sisley legal department regarding the picture.
Statement on a fake Sisley campaign
20 July, 2007
In the recent days, images which are told to be part of the new Sisley advertising campaign have been published in internet.
One of these images shows some girls “sniffing a vest”. The allusion to drugs and alcohol is more than clear. We would like to clearly state that the Sisley brand (and the Benetton company) has nothing to do with these images and therefore we refuse to be linked with them.
Please also note that these images infringe Benetton’s rights in the Sisley trademark. Our Legal Department has therefore been retained to take all advisable actions to protect the company’s rights and interests.
The next Sisley campaign will instead have a very special testimonial, Stephanie Seymour, worldwide recognized as an icon of fashion and beauty.
For further information: paoletti@sisley.com
http://www.sisley.com
http://www.benettongroup.com/press
http://www.benettonpress.mobi